DESIGN
PROJECT
Le Délice Français
Le Délice Français, a fictional coffee I created, is a French bakery chain celebrated for its authentic pastries and cozy café atmosphere. With 20 locations across France, the brand took its first step into the international market by opening a new store in the heart of Lisbon. Its mission: to bring a piece of Paris to Portugal, attracting locals and tourists alike.
My goal was to develop visual assets for the launch of their Lisbon store. The goal was to create an engaging digital experience that introduced the brand to a new audience while staying true to its French roots. I created two Instagram posts and a website banner.
For this project, I used digital tools such as Figma, Photoshop (and some other tools provided by Adobe Creative Cloud). To put myself in a more qcertive context, I used AI tools like ChatGPT to play the role of a fictional marketing agency director who could give me firm guidelines so that this project could be as interesting as possible. For example, with the help of this AI tool, I came up with the idea of the name of the brand and its goal behind its expansion to the Portuguese market.
PROJECT
Century 21
Since 1971, the CENTURY 21® brand has been changing the real estate game by offering independent brokers, entrepreneurs and affiliated agents the ability to achieve extraordinary results in an increasingly competitive market. But a lot has changed since then. Many have copied the CENTURY 21 approach, and over time we have seen a ‘sea of sameness.’
I developed this project to present to Century21 "CompraCerta, Guimarães", a Portuguese office of the company.
© 2024 Century 21 Real Estate LLC. All rights reserved.
@monteirojmcs
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Marketing | Design
Social Media Content Creator
Creativity is the most powerful tool a brand can use to attract new customers!